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City of dress of Long Xiang of market of dispatch new sound will be located in global spin net on November 12 the Yan'an road with the most flourishing Hangzhou, the market always manages an area 35 thousand square metre, have more than 1600 stall. Everyday guest discharge amounts to 10 more than person-time, the year's harvest hands in amount to amount to more than yuan 10, it is Hangzhou the biggest in high-grade clothing is wholesale and retail one of markets. City of dress of “ Long Xiang ever had had anguish to experience ” , zhu Fusheng of general manager of limited company of Long Xiang edifice says Zhejiang, because the predecessor of city of Long Xiang dress is Hangzhou open the integrated market of new sound of costume market —— with the earliest, the biggest dimensions, accordingly, have manage a qualification complex, brand uses source of old, dress big, passenger flow measures thickness turnover of big, dress is rapid wait for a characteristic. Breed of of all kinds dress amounts to more than 4200 inside the market. Among them breed of dress of registered trade mark more than 2000; Without registered trade mark and the “ freedom of the name that do not have a factory, the site of factory dress of commodity ” breed more than 2000; Still ” of total representative of ” of 29 “ total distribute, “ , “ specializes in the dress of monopolistic ” of all kinds brand. Also brought a series of issues from this, if manage a consciousness of trademark law law thin, draw near phenomenon of consumer of famous brand, con, misdirect happens from time to tome, administrative difficulty is great. “ the case went now ” , since become on the credence of industrial and commercial substation superintends the city after the unit, zhu Fusheng evaluates this is a tigidity that execute the law and management is flexible union was in one case, management professional with normative specific aim union was in one case, the effect is apparent: Market control pressure is reduced, draw near famous brand phenomenon stops gradually all right gradually, complain ”…… of diving of dispute “ high table. The tie that resource conformity —— seeks all sorts of power is nodded by this year March, consumer Wang Mou to city of Long Xiang dress 0037 stall buy female package, because quality problem complained the market to sponsor unit market department, market department staff is in intercessory process, discover the female bag mark that sell has the designation of trade marks of “LV” , be defeated by it to computer management system at once, in including the market bad behavior record. The industrial and commercial personnel that in new sound industrial and commercial place is on duty is hit in routine dot, can discover this message on his computer, expedite personnel to arrive on the market instantly lawfully administration, confiscate sham female bag, give amerce is handled. This is the one large window of superintendency system of credit of city of Long Xiang dress. The city on Hangzhou city is industrial and commercial substation superintends the company credit of province bureau when software enters Long Xiang market, integrated the administrative software system with original market, those who be aimed at Long Xiang is actual, the credence that developed one set to have distinguishing feature of city of Long Xiang dress superintends a system. This system is datum mark with ” of efforts of “ industrial and commercial dominant, market, those who go up to be registered by industrial and commercial place is collect to manage an economic registered permanent residence to be a foundation in credit, the sponsors an unit to offer with the market concerned information that provides with industrial and commercial place is content; 12 when superintend besides the credence of door of The Ministry of Commerce and Industry on evaluation index index that add cent and outside 27 index that buckle cent, still added the market to sponsor square credit government share, 13 when include to manage a contract to sign a condition inside bad behavior buckle minute of index and credence to add the credence of cent to accumulate a project. Two nets one conformity, came true industrial and commercial sponsor unit credit information with the market interconnection and share, the justice that also ensured credit is superintended and comprehensive. What to ensure both sides cooperates is successful and smooth, industrial and commercial place returned new sound to just make innovate on organization, system with market control. Who to accomplish to register, who is typed; Who is checked, who is typed, cooperate each other, built good information natural resources to share, the linkage mechanism of credit superintendency pool efforts. Zhu Fusheng says, the software that him market installs,[link widoczny dla zalogowanych], the great majority of the record is the content inside the contract, it is the market is managed door data of a few foundations, if manage date of a photograph, name, stall to wait a moment, be very the foundation of shallow works, industrial and commercial credence superintends software to enrich after coming in, the arrangement that improved management greatly, those who promoted the market savour. “ this ability is specializationed administrative ” , zhu Fusheng says, although the conformity of software wants to invest fixed capital, but this has effectiveness practically, also be worthiness. The “ that credence of brand credence —— superintends cuts city of dress of Long Xiang of dot ” 　 is Hangzhou more large-scale intermediate clothing is wholesale and retail the market, brand use density is very big. A lot of manage a consciousness of value of mark having business, the legal consciousness of brand is deficient in somewhat however, draw near when famous brand,[link widoczny dla zalogowanych], brand uses the incident such as the disorder, hear somewhat. Be aimed at this one actual, industrial and commercial substation holds the city on brand credence ” of nose of this “ ox, bring into it to the main field that credence of city of Long Xiang dress superintends. They superintended software to undertake complementing modification to credit, installed a brand to put on record alone inquiry module, built corresponding database, will manage an offerred brand brand, register card, brand to use permissive contract, business charter, special sell on commission to concern put in storage of scanning of stuff of type waiting for a book. Meanwhile, credit is superintended in accentuated the deal of brand credence. Carried out brand credence mechanism of 4 class drive, the management of famous label of well-known to be being managed legally logo, province, city door make one class drive, add 5 minutes respectively, 4 minutes, 3 minutes; The management that ” of ” of total to managing “ legally representative,[link widoczny dla zalogowanych], “ total distribute, “ specializes in monopolistic ” commodity door make 2 class drive, add 3 minutes; The management to commodity of lawful distribute registered trade mark door make 3 class drive, add 2 minutes; To normative use commodity label card is carried out well, better, general, make 4 class drive, add 1.5 minutes respectively, 1 minute, 0.5 minutes. Fake to the sale the circumstance such as non-standard use registered trade mark and designation of trade marks made commodity buckle minute of regulation specificly. Brand credence, in becoming the market to manage a credit grade to evaluate most of heavyweight add the weight that reduce cent. There are a few “ that do not have registered trade mark and land of the name that do not have a factory, factory on each costume market almost dress of free goods ” , city of Long Xiang dress also has no exception. How be put in ” to carry out brand credence to superintend to these “ facts? Want to go hard only, the answer that solves a problem always can find. Liu Mingming of director of industrial and commercial institute says new sound, they and market sponsor an unit together, unified design pressworked mark has date of market name, address, stall, merchandise name and the “ designation of trade marks that complain the content such as the phone block ” ,[link widoczny dla zalogowanych], all “ in regulating the market are free commodity ” dress must card of paste designation of trade marks is rear marketable, one content is stuck. Come so, consumer encounters quality problem, can find in the market with vast sea of faces only then the person that make tomb figure, complain claim for compensation,[link widoczny dla zalogowanych], cogent the legal interest that maintains oneself; The credence of management department is superintended also can find “ provenance ” accordingly, teach students in accordance of their aptitude, do not let manage door, dissociate of a kind of commodity superintends a system at credit besides. Found fair action credence changes to superintend outside showing way —— to emphasize what credit superintends inside changing intention is apparent, liu Mingming says, after guiding credit superintends a system in the market, they built to manage a credence to classify superintendency method, the “ equidistance ” that becomes traditional superintends the “ after be being classified for science to divide distance ” to superintend, classification by different credence executive “ is remote 0 distances ” superintends the “ of type of ” of ” of ” , “ close quarters, “ close-fitting press hard on, come so, originally the person with ability is little, often the situation of suffer from have too many problems to deal with takes a favourable turn apparently. But, the biggest effectiveness that credit superintends should be “ Shi Zhi at numerous ” , produce bigger social beneficial result. How the society that ability aggrandizement credence superintends Where is demonstrative action? City substation undertook the system innovates on, carry out commodity group in the market knowledge of three color patch is public show a system, green, blue,[link widoczny dla zalogowanych], orange represents disparate brand arrangement of ideas, knowledge of three color patch is stuck in date of distribute commodity stall respectively locally, be supervised for convenient consumer and identify, still in the market each stair mouth was affixed trichromatic commodity group is oriented graph. Besides ” of card of “ commodity label, industrial and commercial substation still rolled out the city on “ brand admittance puts on record calorie of ” system, industrial and commercial have all alone card to managing a management commodity brand, put on record, make unified “ brand admittance put on record calorie of ” to manage door extend, once discover brand tort act, industrial and commercial can capture “ brand admittance in time to put on record calorie of ” , undertake penalizing according to relevant law laws and regulations. “ 2 calories of ” , “ is trichromatic ” is fair after showing, become original to manage a brand credence circumstance to be by a few industrial and commercial cadre and understanding of market control personnel by tens of thousands double consumer eye is supervised manage door abide by the law manage, did “ you sincere letter I am recommended, I inform against holiday of your carry out the market credence atmosphere of ” . Non-standard to doing not have registered trade mark and brand to use management door also created constant pressure, make them take registered trade mark, take the route of the brand. The case that from this year mart logo registers looks, 65 put forward brand to register application, among them 32 already are accepted by national brand bureau. For the action that enlarge credence superintends, on the person that industrial and commercial substation and Long Xiang market sponsor the city begins credit actively to teach, begin “ sincere letter to run an activity of ” appraise through comparison, annual the end of the year superintends class of the generates automatically 3A in the system, 2A to manage in market credence door in single out those who accord with a condition to manage door, judge a “ sincere letter to manage a ” , by substation special dispatch is given award a card to commend. Came last year, already 57 are managed door be judged to be “ sincere letter to manage a ” , rose effectively to manage door sincere letter consciousness. Liu Mingming says, after executive credence is superintended, of the market complain straightforward turn and fall, from before every months many 200 drop ten current.
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