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The range that the family includes with textile is very wide, such as bed is tasted, towel, quilt, curtain and cloth art etc. It and dress textile, industry made dry goods 3 minutes jointly with textile the pattern of the world. 20% what at present consumption of textile of domestic family expenses occupies textile gross only, and in the developed country, especially the United States and Japan,[link widoczny dla zalogowanych], scale of family expenses textile more be as high as 40% to control, already exceeded dress to make field of the biggest consumption. However, turn the ceaseless promotion of rate as the city (Chinese city is changed lead every to increase a percent, can increase urban population newly about 1,[link widoczny dla zalogowanych], ) of 5 million person, the expert predicts, the home spins hopeful to surmount dress to make field of market of the biggest spin. The range that the fashionable pace family of main pursuant dress includes with textile is very wide, such as bed is tasted, towel, quilt, curtain and cloth art etc. It and dress textile, industry made dry goods 3 minutes jointly with textile the pattern of the world. As the development of the life, the bed is tasted wait to already was regarded as to be able to bear or endure no longer things, its design also needs change to be pursuit from simple Morpheus what fit a style with integral home is healthy environmental protection, consistent. A lot of fashionable dress stylist convert the home to spin design domain in succession, brand of dress of many international style also home of fight in some places one by one spins the market, chinese home spins an industry to chasing the fashionable pace of garment industry with all one's strength. Now nowadays, no matter bedding is design, color, or be design and qualitative to material, classical element apply, more and more fashionable dress is changed, a lot of stylist strive are spun through advocating the home ' fashionable dress is changed ' , in order to overturn the products plan of pure function sex. The expert points out. This expert still thinks, the home such as bedding spins the market gross hopeful of the product to exceed dress, become the biggest textile to consume a domain. Already was the whole world whole world of take a broad view of the biggest market, at present world home spins tasted market size to already amounted to approximate number one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two dollars. Among them, the United States and Europe are market of the biggest family expenses textile, consumed textile of global family expenses 40% above amount. After close therewith is Japan, Australia and New Zealand. In above in these countries, consumption of family expenses textile uses dry goods 3 minutes with textile, industry with dress spin already the world, among them scale of textile of family expenses of beautiful, day more be as high as 40% to control, exceed dress to make market of the biggest spending, flower, the consumption of the country such as the law is stable also between 35-38% . However, on the other hand, because the market is mature, the home such as beautiful, Europe, day spins consumption to already amounted to relatively saturated condition, the growth potential of demand is limited, growth rate already put delay. The rising market such as China, southeast Asia will become the main area that textile of prospective family expenses grows. Below the setting that cancels in quota system, as the ceaseless promotion of production cost, the home spins an enterprise to be transferred to the developing country that has cost to compare a dominant position ceaselessly. Of the country such as beautiful, Europe in the concussion that low end home spins a product to already was come from a developing country ceaselessly, assume atrophic position. China, India and Pakistan are gaining this one market by right of cost advantage. However, in high-end product domain, beautiful Ou Ping lends his the distinct advantage in respect of product research and development, design, innovation, through implementing brand strategy -- the design that pays attention to early days, development and later period promotion and sale, develop its to wait for the advantage of the respect in capital,[link widoczny dla zalogowanych], technology and information, lineal leading the high-end market such as textile of global hi-tech family expenses, extravagant knitwear, got profit of high specified number. Gift changes a trend to be compared with the commodity photograph such as smoke wine, number apparently, the gift that the home spins things is changed should get late undoubtedly much. However, what development speed comparatives however is fast. Nowadays, the home spins kind of gift to already was used generally in the gift of all sorts of business affairs activities and sales promotion. Material benefits of meeting of market practice, company,[link widoczny dla zalogowanych], employee often can send a few elegant beds to taste set, silk be waited for, times feeling shows consideration for the person that let accept a gift. Those who not allow to ignore is, the home spins a product to regard household as soft adornment kind product, it is with furniture the home resides product of things, building materials, estate to wait bind what be together surely. Many household brand shop begins to sell the home to spin a product, formed buy furniture to send a bed to taste, bed and bed are tasted in all the situation of flourish accrete. Current, , between the 20%-30% that the home spins gift sale to already held gift company sale. A findings report made clear chamber of commerce of gift of countrywide business association 2010, end 2009 the end of the year, amount of sale of gift market year already amounted to 8900 100 million, among them textile is occupied 28% . The expert predicts, in coming 10 years, the home spins the increase rate with consumptive annual market will not under 20% . Can foreknow, the trend that the home spins gift to change all the more apparent. Clean of dream of collect Lai rich An Na compares advantage area Hua Dong market of area bead triangle China in area range is the widest channel construction is concessionary join in give priority to, straight battalion is complementary, join in business is in area company no longer channel of straight battalion shop is rich straight battalion and join in develop simultaneously; Area of straight battalion place joins in do not enter; Straight battalion and join in develop simultaneously, strong, brand affects big to market size, purchasing power the area of muscularity is given priority to with straight battalion; Other 2, development of 3 class market joins in the straight battalion income of dream clean is occupied than prep above Luo Lai, join in under Fu Anna business system pays honor the agreement bail, money arrives deliver goods, monthly and year buy commodity index; Discount of pick up the goods is about 45 fold pay 20 thousand yuan to honor the agreement bail, money arrives deliver goods, regular sale index asks; Establish trade price with the means of cost addition, addition rate expands exclusive and monopolistic business in 50%-70% , according to standard of Wu of kimono of policy of figure, price, sale 4 unified principles undertake administrative, the major of hand-in-hand industry Wu, service is directive. Pay 2-3 merchandise on hand of 10 thousand yuan of bail, cash, the price strategy that defines clean of trade price dream and rich An Na with cost addition means is more similar order goods the system is aimed at 3 times one year join in of business order goods meeting,[link widoczny dla zalogowanych], order goods the quantity is occupied when season about 30% of product requirement gross,[link widoczny dla zalogowanych], the others time accepts filling sheet; Groovy product needs to shift to an earlier date 1 week refers product of order,[link widoczny dla zalogowanych], sales promotion to need to shift to an earlier date a month submits order form; One year two - be aimed at 3 times join in of business order goods meeting, order goods the quantity is occupied when season about 20% of product requirement gross, undertake 3 months scroll issues sheet subsequently; Groovy product needs to shift to an earlier date 1 week refers product of order, sales promotion to need to shift to an earlier date 50-60 day refers order to order goods in the round system, order goods twice one year meeting (mixed every year with the Qiu Dong July April Chun Xia orders goods meeting) ; Clean is carried out first order goods the system produces a circumstance to produce scale taller, total oneself in the round can flexibility of prep above Fu Anna, production is better, advocate accuse force stronger; Manufacturing organization means is order + forecast, it is can accept through ordering goods join in trade order for goods, 2 it is a basis ERP management system, it is a foundation to undertake forecasting to prospective demand with historical data, plan production; Outside making an appointment with those who have 25% assist scale, but basically be blame advocate make a product; Production organizes means: Production,[link widoczny dla zalogowanych], right to joining in business is organized with order production is organized by order in the round after straight battalion inn forecasts an organization to produce 9 years with the market; At present of all kinds product produces what all can be not worth Luo Lai badly to produce can bigger, fast report system of the strongest information builds ability to already went up construction of ERP information system throws early, implementation to straight battalion terminal be enclothed in the round and join in of terminal 50% cover the implementation end 2010 straight battalion, the first reaction is a network. In fact, although a few years many homes were spun in the past the enterprise is high-key the brand of network of electronic business affairs that rolled out oneself or designed section of special electronic business affairs to undertake network channel is built (for example the network product brand that Luo Lai and Fu Anna have him, however a kind of complement that more homes spin an enterprise to just regard brand shop and bazaar as electronic business affairs, holding in the arms join in business has been on the net anyway dumping, sell a kind of such attitude to have operation as myself. Occurrence such as is inside course of study Fan Kecheng tastes this kind to serve as with the network advocate the brand of channel. The home spins a product to have the latent capacity that the network sells more than dress. The expert thinks, look from dimension above all, dress requirement is undoubted special and strict, spin a product to the home however and character, as a result of basic it is standardization norms,[link widoczny dla zalogowanych], calculate size to have a bit differ to also won't appear the case that cannot use. Next, dress consumption is the most significant is to try on an experience, good-looking after all do not represent dress appropriate, however the experience that the home spins consumption basically comes from the integral environment layout at brand shop or shop and product feel. Again, from display look on means, display ability to have a sale only at hypostatic clothing store relatively and character, the home spins business area of terminal be enslaved to be enslaved to, amount giving appearance, a lot of products can carry picture album (or the network is revealed) for consumer preference. The personage inside course of study thinks, prospective home spins the market to will present diversity to develop, sale channel won't be alone big, who can hold the characteristic of some kind of channel, who can gain an advantage in this channel. Author
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